1.1 What do we mean by "Industrial Demand"

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1.1 What do we mean by "INDUSTRIAL DEMAND"

"Industrial Demand" is an expression of the needs of an industrial company for products or services that are either

a) for the company's own use, e.g., catering equipment, effluent treatment equipment, cleaning services etc.

b) for use in the company's manufacturing processes, e.g., a lathe, lubricants, processing equipment and products.

c) for incorporating into the finished products manufactured by the company, e.g., components, raw materials etc.

Such products are not, therefore, normally sold direct to the ultimate consumer (although it can be argued that the company that buys products under the category of (a) above is in fact the ultimate "consumer" of them).

By contrast, "consumer demand" is the expression of the needs of ultimate consumers - normally the general public - for products such as cars, refrigerators, cosmetics etc.

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